Something genius at the local coffee shop to improve customer loyalty.
I saw something the other day that really impressed me on how a coffee shop near me has stepped up the game of their loyalty program. If you have customers who you’d like to be more loyal, I think we can learn a lot from this.
Your typical loyalty program at a cafe is your average punch card. Buy 10. Get 1 free. Who doesn’t have one these days? They’re all the same. A punch card is a bit of a start into using psychology to help influence customers. Usually companies stop there.
“Do we have a punch card? Check. Let’s hope people keep coming back.”
What’s funny about these cafes and their loyalty programs is that I’m completely disloyal to all of them.
There’s a never ending supply of coffee shops near me. I can go to Starbucks, of course, or to Intelligentsia. I have oodles of others. It’s really hard to be loyal. I really like coffee.
And as much of a creature of habit as I am, I...