Move time
Many businesses create innovation by simply moving time.
They take time that’s usually spent doing things or waiting, and shift that time to other places in the process or to other people. The result usually at worst still feels original and novel to customers, but more often is a much more efficient and productive process. Here’s a few examples.
Keurig makes those single cup coffee machines. I’ve always been intrigued and now I finally use one at the office. They took the time I used to spend preparing a new filter basket with grounds, collecting water for my pot of coffee and heating the water, and just moved the time.
Now someone else at a factory has to prepare the coffee in a little single serve cup. And now instead of sitting there waiting for the water to heat in my coffee maker just before I want the coffee, the water in most Keurig machines is pre-heated many minutes...