Out-teach your competition. Innovating on arugula.
I’ll never get tired of folks innovating on things that the rest of us overlook, take for granted, or simply treat as a commodity we can’t differntiate from competitors.
So on a bunch of levels, I love seeing this recently in a recipe newsletter my wife and I have been subscribing to for awhile.
just returned from an intensive salad seminar for food recipe developers in Carmel Valley, California, hosted by Dole Fresh Salads. During the course, we learned about some of the latest salad trends and tried some truly innovative ways to incorporate healthy greens and vegetables into all our meals and snacks, including arugula in our pineapple mojitos…
The Scramble

Dole. King of something most people don’t think too hard about.
Salad. Lettuce. Greens.
That’s a quick part of the grocery store for me. I need spinach. It’s there. It’s in the cart. No thought at all. What’s cheapest.
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