The Dumpster Dive Principle
Everything I make is garbage
I think people want new things too much. Open up Amazon or McMaster and buy the solution. Email a VC, get a mil, and spend 3–6 months making a brand new thing from scratch.
And then everyone’s unhappy when it actually takes longer. Or isn’t the thing they wanted in the first place.
Turns out they realize they don’t even know what they want.
My daughter wanted to be a cowgirl this Halloween. She’s 11. It’s getting harder and harder to do things with her. Natural of course. She has friends. Wants us around less. The whole independence rite of passage.
So there’s some stakes to trying to figure out how to naturally fit into her vision of Halloween. How can I lean into what she wants? All casual like :)
And I struggled. What on earth can I be? A cow was too obvious. A horse too weird. My brain for a second started to freeze up.
But I went...






