I’ve launched a lot of projects, but many immediately lost their momentum.
I launched a project called Worthio years ago. It was Reddit for stock picking. You voted on stocks, and if they increased in value from the time of your up-vote, you got more karma.
Worthio had a ton of traffic, signups and great feedback on launch day from popular sites like Hacker News. But quickly, I stopped putting out improvements, I quit using it, and so did everyone else. What happened?
In a well cited Harvard Business School case study and in the book The Innovator’s Guide to Growth, you can read about Medtronic, a Fortune 500 company that makes medical devices and basically invented the pacemaker industry.
Being the market leader, Medtronic invested significant money in product...