One of our most common mistakes as entrepreneurs is short-term thinking:
- “How do I make a cheap landing page to validate today’s business idea?”
- “How can I get traffic to this ‘business’ I started last week? I’m considering buying an expensive banner ad.”
- “I’ve been trying Twitter and Facebook for 2 weeks to get traffic to my new business. It’s not working!”
This post is inspired by Startup Edition, in response to the question, “How did you make your first dollar online?”
There’s a great scene in Netflix’s series Orange is the New Black, a dark comedy about inmates of a women’s prison. Two of the main characters, Piper and Alex, discuss their enemy, Tiffany, who has broken...