Make something people want.
I’ve made a lot of stuff no one wanted.
Trying to grow my first business, Inkling, I did what good Lean Startup followers would do. I turned some of our technology into a small “project management software” prototype and used Quora and LinkedIn to set up meetings with project managers.
One thing became clear fast. These project managers weren’t impressed. I was often told the prototype would need to do at least everything their current tools and processes already did, before they’d consider using it with their team. They were reluctant to switch.
There’s a great story in Esquire Magazine this month about the history of Irish whiskey. 130 years ago there were almost 30 Irish whiskey distilleries. Fast forward 100 years and there was just one: Irish Distillers Ltd (IDL). IDL was a hodgepodge of brands including Jameson and Tullamore Dew....
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