If this person turns out to be our best customer, we want to know where they came from.
Mike McDerment, CEO of FreshBooks
Marketable lets Devise users easily store where your user came from and where they were going in your Rails app.
Mike McDerment is part of that small handful of entrepreneurs who have tremendously inspired my work. He started a web app, and even past 30 years old, was cranking away at in his parents' basement for 3 years. Plenty of smart people told him what he was working on was stupid and would fail. And, yet, he continued. Today, FreshBooks is a very successful company.
Mike is a huge proponent of tracking where your customers came from and where they were going. With this data, you can figure out what kind of marketing is working and...