This time 2 years ago, Cityposh, my branded games company, wasn’t working out.
Our original vision was to help small businesses market themselves through a captive audience playing our games. Instead of having to pay for that privilege with thousands of 50% off coupons, they’d put up a few prizes.
One Cityposh customer I was most interested in was a solo-entrepreneur-run, teenage-focused online store - jewelry, clothes, stuff teenagers like.
After our promotion ran, I was eager for her feedback. I thought we did a decent job getting traffic and followers. She wasn’t impressed.
I wasn’t sure if she didn’t understand the future impact our “brand advertising” and new Facebook/Twitter followers might have, or if I was naive of the problems her...