How Draft Grew Paying Customers by 200%  

I gave myself a humble but still ambitious revenue goal for Draft. It didn’t look like I was going to make it. But I was inspired by the code editor Sublime Text and how they encourage users to pay.

Here’s how I used the messaging tool Intercom, to mimic what Sublime does, and I ended up meeting my revenue goal 9 days early.

 
43
Kudos
 
43
Kudos

Now read this

Herd

One of my favorite books is Different: Escaping the Competitive Herd. Youngme Moon, a professor at Harvard Business School, explores how some companies break through the noise of competition. The photo above is an exercise from her class... Continue →