How Draft Grew Paying Customers by 200%  

I gave myself a humble but still ambitious revenue goal for Draft. It didn’t look like I was going to make it. But I was inspired by the code editor Sublime Text and how they encourage users to pay.

Here’s how I used the messaging tool Intercom, to mimic what Sublime does, and I ended up meeting my revenue goal 9 days early.

 
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Group email address. An original idea?

Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. T.S. Elliot A bunch of folks have been asking for my reaction to 37signal’s... Continue →