“My body area is private” - Software with personality.

This is a screenshot of a friend’s public Fitbit (a fitness tracking website and pedometer device) profile.

I wonder if the language is intentionally funny.

The picture reminds me again of how important personality can be to a company’s success.

8 years ago I wanted to use an email newsletter service to help my mom market her flip flops and other things she makes. There were a ton of options. Companies like ConstantContact and Aweber were real popular. But there were so many others I could choose from or even run from my own computer. You’d be crazy to create a software company to do email marketing.

Then some crazies did just that.

Companies like MailChimp and MadMimi.

Both of these companies bleed their personalities into their products.

MailChimp has odd quirks regarding monkeys all over the place. Some days you try and login, and it's… Star War’s day!?

Happy Star War’s day today! May the fourth be with you.

And if you need to send a newsletter does this look like the typical “professional” logo of the business you’d expect to trust?

Many, many people do. People who really appreciate the personality of the products and the teams behind them.

Marshall Creative uses MailChimp for all of our e-blasts, in part because of its user-friendliness and in part because of their irreverent sense of humor.

And we will continue to use MailChimp because they do awesome things like celebrate “Star Wars Day” on May 4.

-Marshal Creative

So the next time you’re staring up at a giant impossible market of competition, curious how you’ll ever be able to do break through the noise…

As you pull your hair out trying to find the innovative feature that will get you out of the bloody war your competition is fighting with everyone else…

Maybe the answer is simply - your personality.

P.S. I’m curious why MailChimp isn’t celebrating Star Wars day today.

P.S. I’m definitely a low noise, non-annoying Twitter user :). You might dig following me, here.