Improving Open Rates - Look like the Taxman

It’s tough to get people to open your mail. Snail or digital.

A few years ago I blogged about a restaurant in my neighborhood that sends out these crazy handwritten pieces of mail. Not just the letter itself, but the entire envelope is covered in handwriting about my birthday. It’s impossible not to open up that type of letter :)

I recently noticed a new trend around this time of year. Making a piece of mail look like it’s been sent from the taxman.

Good old Form 854-A, in bold print. This must be something important I need for my taxes this year?

Opening it up.

Nope. It’s just a renewal form for a magazine subscription.

Sneaky bastards.


Now read this

Website Design: “You Can’t Go Home Again”

Working on a new product. Design guidelines: This design would have worked in 1998, too.Jason Fried (@jasonfried) September 24, 2012 I recently picked up Steve Krug’s book “Don’t Make Me Think: A Common Sense Approach to Web Usability”... Continue →