Improving Open Rates - Look like the Taxman

It’s tough to get people to open your mail. Snail or digital.

A few years ago I blogged about a restaurant in my neighborhood that sends out these crazy handwritten pieces of mail. Not just the letter itself, but the entire envelope is covered in handwriting about my birthday. It’s impossible not to open up that type of letter :)



I recently noticed a new trend around this time of year. Making a piece of mail look like it’s been sent from the taxman.



Good old Form 854-A, in bold print. This must be something important I need for my taxes this year?

Opening it up.

Nope. It’s just a renewal form for a magazine subscription.

Sneaky bastards.

 
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Google, I’ve had enough. How about a Compromise?

Please let me set the stage. Ad re-targeting is driving me fucking crazy. For those who don’t know this term, re-targeting is the process advertisers and ad networks use to track you on the internet so that if you land on a website, say... Continue →